Aesthetic clinic · concept
LÚMERA
Olive sage, deep navy, science-led calm
LÚMERA
A concept project for a boutique medical aesthetic clinic with a science-based approach. I wanted to create something that feels clinical without being cold, sophisticated without trying too hard. No trends, no noise, just visual depth that serves the profession.
"Science-Led Skin. Natural Results."
The story of the logo
Five minimalist leaves arranged around a small diamond at the centre. I chose this shape because it balances the two worlds the clinic represents: nature and science. The symmetric layout conveys equilibrium and control.
The palette
Warm olive and sage that hint at the natural side of treatment, deep navy that gives the brand its medical authority, and a slate-green tone that quietly holds them together. The off-white isn't a fifth colour — it's the breathing space the others need to feel calm.
Soft lighting, close-ups of natural skin, and a muted palette. I wanted the photos to feel real and unprocessed, with the same quiet confidence as the design.
The brand in the real world
Brand book
Logo, palette, typography and applications. All in one document that lets someone else work with the brand without losing the direction.
View brand bookA concept project showing how an aesthetic clinic looks with a mature, professional identity.
