Skin clinic · Tel Aviv · concept
Lumière
French light, mature softness, Parisian feel
Lumière
A concept project for a skin clinic in Tel Aviv. The name Lumière, light in French, gave me the direction: natural radiance, softness, femininity. I wanted something that feels more like a Parisian café than a treatment room.
"Let Your Skin Speak."
The story of the logo
The symbol is built from geometric modules of the letter L, arranged radially — like rays of light spreading from a single centre. Gold and warm brown signalling quiet luxury.
The palette
Warm espresso, taupe the colour of a café latte, and gold from a sunny day in Paris. Cream-white as a quiet base, with the two golds reserved for small lit moments — a clinic sign, a label, the neck of a bottle. It doesn't make everything luxurious; only what should be.
Natural soft light, clean close-ups, warm neutral palette. Minimalism that focuses attention on the result.
The brand in the real world
Brand book
Logo, palette, typography and applications. All in one document that lets someone else work with the brand without losing the direction.
View brand bookAn identity that captures precisely the point between medicine and art.
